Tuesday, August 16, 2011

A Stellar Endorsement

If you work in the software business, an endorsement from Bill Gates might be your goal.  As a chef it might be a pat on the back from Emeril Lagasse.  When it comes to homes and living the good life, the ultimate endorsement would be from the ‘Goddess of home and garden’, Martha Stewart. 
                                                                                                       photo source: http://thepopfix.com

She might not be everyone’s cup of tea but, as a brand, she has gained respect for her nit-picky attention to detail and business savvy as much as her ability to bake cookies. It was that business savvy that led her to partner with a nationally known home builder KB Homes and find the perfect town to launch her first Martha Stewart neighborhood.
That perfect town was…Cary North Carolina.

The home designs are inspired by Stewart’s  own homes in New York, Connecticut and Maine. Stone work on some like homes in costal Maine, and some have cedar shingles like the beach houses in The Hamptons.

Photos: BJ Barratt



Models were wainscoted and accented with Stewart’s signature greens and creams, but they are not as grand as Stewart’s personal houses.  They are designed, sized and priced to appeal to the tide of middle and upper middle class North Easterners flooding into this area to escape high taxes, bad winters and traffic jams.


...and to top it off, a beautiful community pool/clubhouse/tennis area was designed into the community.  Most communities here in the Raleigh area have pools... but this one is particularly nice:

photos: BJ Barratt


Once again that business savvy paid off. During its opening week in May 2006 Martha’s Twin Lakes subdivision sold out its first 100-home phase in Cary.  Now in it’s final phases, Twin lakes has just 11 home sites left to be built, however a constantly flowing market keeps several of the detached as well as the newly added townhomes on the resale market. 
                                                                                                                                                                                                                                                                                      
This lovely home was recently on our weekly broker tour. It is one of those homes that should be listed as "COME SEE ME, I AM SO BEAUTIFUL INSIDE!" Most of these homes are quite modest on the outside, but open into a well laid out and beautifully detailed interior, like this: 
 




Bonus/loft with great built in computer worksspace


TMLS photos courtsey of listing agent, Pam Marshall - Fonville Morisey
 
So whether you want to live in the Martha Stewart community or, like Martha, you just want to find the perfect town to call your own - CARY North Carolina is the place for you!


1 comment:

  1. Thanks BJ, I learned a lot from this blog post. And despite her tarnished reputation as a financier, she is still a shrewd businesswoman and her decision to build her first home development in Cary, NC says A LOT about this area!

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